This New Dubai Restaurant's Use Of Instagram To Tease About Their Menu Is Absolutely Genius

Beefbass

Heard of Qbara and Fümé? If yes, then you pretty much understand our excitement when we heard the guys are opening another restaurant this year.

Located on the fifth floor of the Sheraton Grand Hotel on Sheikh Zayed Road, Beef & Bass will focus on unusual cuts of beef and special cooking techniques. Plus, it's a licensed venue too!

Group director of culinary at the parent company Jas Hospitality, chef Emiliano Bernasconi's plan is to go beyond the usual cuts of beef and try creating dishes using secondary and tertiary cuts - think brisket and short ribs. The beef will be sourced from Australia and US among other places. On the other hand, the bass will be sourced from the Chilean, Indian and Atlantic Ocean.

They've been putting up some quirky shots on social media to build the hype...

A photo posted by Beef & Bass (@beefandbass) on

A photo posted by Beef & Bass (@beefandbass) on

A photo posted by Beef & Bass (@beefandbass) on

A photo posted by Beef & Bass (@beefandbass) on

A photo posted by Beef & Bass (@beefandbass) on

Their first venture...Qbara

A photo posted by Qbara Dubai (@qbaradubai) on

A photo posted by Qbara Dubai (@qbaradubai) on

A photo posted by Qbara Dubai (@qbaradubai) on

Their second venture...Fümé 

A photo posted by Fume Dubai (@fumedubai) on

A photo posted by Fume Dubai (@fumedubai) on

A photo posted by Fume Dubai (@fumedubai) on

Written By

Naina Shahani

Born and brought up in Dubai, Naina is a trained reflexologist who loves gastronomic adventures, genuine people and green tea. When not writing, she splits her time between finding different places to eat at and perfecting her Instagram shots.

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