10 Talks To Look Forward To At This Weeks Dubai Lynx Advertising Festival In Dubai

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The region’s premier Advertising Festival, Dubai Lynx takes place this week from Sunday to Tuesday at Madinat Jumeirah, with an awards ceremony on Wednesday night. It is affiliated with Cannes Lions Advertising Festival that takes place every June in the south of France. Dubai Lynx is positioned as a festival of creativity, and there will be a lot of talks over the three days from the best in the industry, both from this region and from international networks. Here is the pick of the bunch to looking forward to… 

1. OMD Middle East & North Africa are asking if the internet makes us smarter?

2. Creative agency Mullen Lowe have their Global Chief Stragety Officer in town to talk about data

3. Universal Media will be introducing generation Z to the audience 

4. IBM will be talking about ‘Cognitive Marketing’ 

5. Carat have Jerry Daykin and Mark Brown bringing marketing back to the future

6. There is a talk about “Hybrid Creatives and Spatial Intelligence”, you’ll have to attend this one to know what it actually means

7. This one is about brand commerce

8. Not exactly a talk, but Aegis Dentsu have a ‘Next Wave’ exhibition taking place

9. Accenture have a bit of virtual reality going on

10. Arab Idol superstar Balqees Fathi will be the star attraction when she takes the stage

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