10 Talks To Look Forward To At This Weeks Dubai Lynx Advertising Festival In Dubai
The region’s premier Advertising Festival, Dubai Lynx takes place this week from Sunday to Tuesday at Madinat Jumeirah, with an awards ceremony on Wednesday night. It is affiliated with Cannes Lions Advertising Festival that takes place every June in the south of France. Dubai Lynx is positioned as a festival of creativity, and there will be a lot of talks over the three days from the best in the industry, both from this region and from international networks. Here is the pick of the bunch to looking forward to…
1. OMD Middle East & North Africa are asking if the internet makes us smarter?
Catch @darm‘s talk at the @DubaiLynx: ‘Is the internet making us smarter?’ pic.twitter.com/7dD2opGBMv
— OMD MENA (@OMDMENA) March 2, 2017
2. Creative agency Mullen Lowe have their Global Chief Stragety Officer in town to talk about data
This weekend, @MullenLoweOpen‘s Global CSO, @SiGoodall, will be taking to the #DubaiLynx stage. Watch this space for further details… pic.twitter.com/TnNIZRJ223
— MullenLowe Group (@MullenLoweGroup) March 1, 2017
3. Universal Media will be introducing generation Z to the audience
Join us at @DubaiLynx to uncover the next generation of Consumers; Generation Z, 5th March, 3.15 pm at the Regional Stage #UMMENA #dubailynx pic.twitter.com/IhSptVDsYl
— UM MENA (@UM_MENA) March 1, 2017
4. IBM will be talking about ‘Cognitive Marketing’
Cognitive Marketing: Stay Behind or Be Ahead! Join IBM’s keynote @DubaiLynx to explore: https://t.co/ARfx7GV5VM #dubailynx pic.twitter.com/ckCAqa93te
— IBM MEA (@IBMMEA) February 27, 2017
5. Carat have Jerry Daykin and Mark Brown bringing marketing back to the future
.@jdaykin and Mark J Brown will be speaking on the future of marketing, and what we learn from the past at @DubaiLynx on Sunday #DubaiLynx pic.twitter.com/aYpAz9lHgz
— Carat Global (@CaratGlobal) March 2, 2017
6. There is a talk about “Hybrid Creatives and Spatial Intelligence”, you’ll have to attend this one to know what it actually means
Join us for our upcoming talk about “Hybrid Creatives and Spatial Intelligence” @DubaiLynx, March 5th, 12:30: #dubailynx pic.twitter.com/eSyMMr2KjZ
— Prisme International (@the_prisme) March 1, 2017
7. This one is about brand commerce
Join Karim Khalifa our CEO & Bassem Ainu our Creative Director at #DubaiLynx on March 5th at 11:45am to find out more about Brand Commerce. pic.twitter.com/c0kAaEC2n7
— DR Linked by Isobar (@DigRepublic) March 2, 2017
8. Not exactly a talk, but Aegis Dentsu have a ‘Next Wave’ exhibition taking place
Explore cool tech & games and win great prizes at @dentsuaegis‘ #TheNextWave exhibition at #DubaiLynx from 5-7 March https://t.co/2FHYFx1fzS pic.twitter.com/ABgYIrbn8p
— Dubai Lynx • دبي لينكس (@DubaiLynx) February 28, 2017
9. Accenture have a bit of virtual reality going on
We are delighted to announce our participation in the 10th Dubai Lynx International Festival of Creativity. #DubaiLynx pic.twitter.com/jV3Sgv0hXH
— AccentureInteractive (@AccentureACTIVE) March 2, 2017
10. Arab Idol superstar Balqees Fathi will be the star attraction when she takes the stage
Don’t miss a chance to meet & greet @BalqeesFathi after her talk with @Odience_Media on Sunday 5 March at #DubaiLynxhttps://t.co/nXmdzp1mIa pic.twitter.com/QAoIb9mLie
— Dubai Lynx • دبي لينكس (@DubaiLynx) February 28, 2017