Dubai Features In First Ever FB Live Ad For Virgin Holidays

It's not the first time the city has stolen the show

Screen Shot 2016 09 13 At 5 32 32 Pm

Virgin Holidays is taking its social media game pretty seriously.

It recently tried a little experiment of taking the real-time appeal of social media to broadcast TV. The result: a commercial that was streamed live from 18 locations in eight countries (including the UAE) to a master control room in London and then broadcast as a 60-second spot with a live voiceover during X Factor last weekend.

The activity was to launch Virgin Holidays' campaign 'Seize The Holiday'. The company was sending out a pretty straightforward message - individuals do not need to settle for the next best option when planning holidays. What comes across as a trip-of-a-lifetime is actually doable. We totally agree with that!

Genuine customers of Virgin Holidays had been cast in advance for the video. In cases of extreme sports, instructors were used

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