The First Brand In The World To Light Up The Burj Khalifa

To launch the F-PACE in the region, Jaguar staged a world first event in Downtown Dubai this Monday evening. 

The exclusive reveal was kept under wraps until the big event. The 'world first' was teased in advance on their social media channels. Those who were invited experience the Burj Khalifa being lit up in Jaguar branding with a light show followed by fireworks. 

It's another spectacular use of Burj Khalifa, this time by a brand. Credit to Jaguar for pulling off this feat and creating such stunning visuals. 

The World First

The campaign was called #TheWorldFirst as their website explains: "The stunning creative and artistic show on the iconic Burj Khalifa, makes Jaguar the first commercial brand in the world to use the world’s tallest building façade as a launch platform".

'World First' for Jaguar teased in advance

A video posted by JaguarMENA (@jaguarmena) on

Users reacted on social media

A photo posted by @unikeye on

The end result

A photo posted by JaguarMENA (@jaguarmena) on

A photo posted by Kess Daniels (@kessdaniels) on

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