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The ‘W’ Sign From Hotel W Dubai Has Been Taken Off Following The Marriott-Al Habtoor Split

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While the rumours of unrest between Marriott International and Al Habtoor Group emerged months before they actually parted ways, the news of their split did make everyone sit up and take notice.

On July 10, 2018, Marriott International, one of the largest hotel groups in the world, said it would “no longer manage or otherwise be associated with” The St Regis Dubai, W Dubai Habtoor City, and The Westin Dubai Al Habtoor City.

Operation of these three ultra-luxury hotels will now revert back to the Al Habtoor Group effective July 31.

Reasons for Al Habtoor-Marriott split

Although the two big players have not revealed reasons for them parting ways, industry experts blame poor performance of the three properties as the primary reason.

Speculations were also made about whether the properties would continue to operate under their current names, but with this latest development of the ‘W’ sign been taken off the W Hotel building, it’s clear that they will be given different monikers.

(Also, if reports are to be believed the signs from The St Regis Hotel and The Westin buildings are down too.)

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Future of The St Regis, W Dubai and The Westin

Al Habtoor Group will now have to find a new hotel operator to manage the properties and will also be responsible for providing them with new brands, come July 31.

Whatever said and done, this definitely marks a new era for the hospitality sector in Dubai.

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