The Guinness World Record For Largest Donation Of Clothes Has Been Broken In Dubai
There were 295,122 items of clothing collected in a campaign run from Dubai by OMO Arabia. That represents a 1,499 increase on the previous record held in India. The campaign run by Unilever brands Comfort and OMO Arabia was called 'A Touch Of Love' and donations came in from across the UAE and Qatar. The clothes will be distributed in partnership with Emirates Red Crescent to those in need.
Congratulations all involved from Unilever brands Comfort and OMO Arabia, and their respective media (PHD) and creative (Mollen Lowe) advertising agencies.
The 'Touch Of Love' Ramadan Campaign Initiated the World Record
'Donate clothes, give hope'
The proof is in the certificate
Our clients OMO Arabia & Comfort Zone Arabia broke a Guinness World Record for the successful campaign Touch of Love! pic.twitter.com/YEb5AwBhOr— MullenLowe MENA (@MullenLoweMENA) September 17, 2014