The Guinness World Record For Largest Donation Of Clothes Has Been Broken In Dubai
There were 295,122 items of clothing collected in a campaign run from Dubai by OMO Arabia. That represents a 1,499 increase on the previous record held in India. The campaign run by Unilever brands Comfort and OMO Arabia was called ‘A Touch Of Love’ and donations came in from across the UAE and Qatar. The clothes will be distributed in partnership with Emirates Red Crescent to those in need.Â
Congratulations all involved from Unilever brands Comfort and OMO Arabia, and their respective media (PHD) and creative (Mollen Lowe) advertising agencies.
The ‘Touch Of Love’ Ramadan Campaign Initiated the World Record
Even little hands can make a big difference. Donate with your family in the spirit of Ramadan and #SATOL pic.twitter.com/VZukmF13ZK
— Omo Arabia (@OmoArabia) June 26, 2016
‘Donate clothes, give hope’
Want to know where you can donate clothes this #Ramadan with @OmoArabia. Retweet this & we will let you know #SATOL pic.twitter.com/64mgyBlcD9
— Omo Arabia (@OmoArabia) June 30, 2016
The proof is in the certificateÂ
Our clients OMO Arabia & Comfort Zone Arabia broke a Guinness World Record for the successful campaign Touch of Love! pic.twitter.com/YEb5AwBhOr
— MullenLowe MENA (@MullenLoweMENA) September 17, 2014
A proud agency employee celebrates with a couple of tweets
So proud to work with @UnileverGulf, @phdUAE, & @OmoArabia, leading the way in philanthropy!
Cheers to #SATOL???? pic.twitter.com/LiZYa7irqS
— Meghan Doyle (@megodoyle) August 22, 2016
Celebrating the world’s largest clothing donation in the world’s tallest building. Congrats @OmoArabia! ????# SATOL pic.twitter.com/MQHBWL2l2t
— Meghan Doyle (@megodoyle) August 22, 2016