The Guinness World Record For Largest Donation Of Clothes Has Been Broken In Dubai

Screenshot 2016 08 24 09 22 32

There were 295,122 items of clothing collected in a campaign run from Dubai by OMO Arabia. That represents a 1,499 increase on the previous record held in India. The campaign run by Unilever brands Comfort and OMO Arabia was called 'A Touch Of Love' and donations came in from across the UAE and Qatar. The clothes will be distributed in partnership with Emirates Red Crescent to those in need. 

Congratulations all involved from Unilever brands Comfort and OMO Arabia, and their respective media (PHD) and creative (Mollen Lowe) advertising agencies.

The 'Touch Of Love' Ramadan Campaign Initiated the World Record

'Donate clothes, give hope'

The proof is in the certificate 

A proud agency employee celebrates with a couple of tweets

Written By

Richard Fitzgerald

Rich is a media fiend who hasn't been seen without an iPhone in hand since 2007. With a passion for all things health and fitness, what he lacks in hair he more than makes up for in creativity. As the founder of Lovin Dubai, he's our fearless leader.