This video about Freedom Pizza delivery drivers will blow you away
Touching, poignant and informative all at the same time.
We thought Freedom Pizza were well good at pizza...but now we've realised that they're actually brilliant at coming up with great initiatives and making excellent videos too.
The #safetydelivered initiative involved interviewing drivers, who might put the speed of the delivery above their own safety. They were asked to think about the family members that they're earning the money for. One driver explains how he is sending money back to his father in India.
In an attempt to make their drivers think more about their personal safety, the company has had the pictures of family members printed onto the drivers' helmets, so they think about them every time they go out to work.
The initiative has been caught in the above video beautifully.