The Bollywood Twitter Trend #PadManChallenge Is Going Viral For The Best Reasons

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A hashtag is going viral on Twitter and it’s breaking the stigma around sanitary pads.

It started with a movie about Arunachalam Muruganantham, a social entrepreneur from India who goes on to become a pioneer for menstrual health, (he invented a low-cost sanitary-pad making machine) and the movie staring Akshay Kumar is breaking all taboos with this internet trend.

Introducing the #PadMan challenge, a Twitter trend shattering the stigma around menstruation and menstrual hygiene that’s already viral on Twitter.

Men are breaking boundaries

“Periods are not gross”

Men are telling men not to be shy

And the trend has spread to the UAE

Loads of celebs are involved

And everyone is posing with sanitary pads to spread the message

No matter where you are

PDA with her pad, love this!

The message is not to be ashamed

Rather than using a paper bag to cover her purchase, this user snapped a pic instead!

The trend is huge

YES, you do you!

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