The Middle East is a magnet for American food chains, so it’s no surprise a cult, gourmet eatery that’s hugely trendy in LA decided to venture out here.
The brand opened up in Kuwait, one of the region’s more conservative states, however, its unsavoury name didn’t last long.
Restaurants need licenses, so you can assume the name flew under the radar during the set-up process, but as soon as the branding went up, images quickly got shared on social and within hours, the name was amended. Eggslut became Eggslot.
Food Sheikh, a Dubai restaurant reviewer and foodie commentator noticed the gaffe. The branding “Eggslut opening soon” didn’t last a full day, and was nearly immediately rebranded to Eggslot.