Everything You Need To Know About Vimto – The Star Of The Iftar Table

Now available with bling

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You don't have to be a really observant diner to notice the drink of this season is Vimto. For the uninitiated, the purple beverage (a mix of grapes, raspberries, blackcurrants, herbs and spices) born in England is a TOP choice during the month of Ramadan. And it's not just tabletops that prove it, but sales data from the company as well. The makers even posted a 39% hike in profits which they credit to the increase in shipments to this region right before Ramadan. And if you still don't believe us, head to hypermarkets in the city and you will see the special treatment (by which we mean prominent placement) the beverage gets at this time of the year. Here's what you need to know...

1. It arrived to the region AGES ago (we're talking as far back as 1927)

2. The syrupy beverage was originally meant to be a healthy alternative to prohibited beverages

3. If regular is boring, then you can get yourself a personalised bottle

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4. And because we love bling, it can have Swarovski crystals too

Yes, you heard right! You can get bottles personalised with Swarovski crystals and the ONLY place offering it in the UAE is Bloomingdale's Home - Dubai. The exclusive packaging service is available at its in-store customisation station at a cost of AED 100. (We couldn't help but flaunt our beautiful bottle)

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5. Remember: once you're done drinking it, this is what you can do with the empty bottles

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