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Instagram ‘Likes’ Have Been Removed From Some UAE User’s Profiles

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The change is coming.

Instagram has been testing ‘hidden likes’ which means that while YOU can see your like count, other users can only see it in multiples of hundreds, or thousands.

The pilot proved successful in popular IG markets including, Australia, Brazil, Canada and Ireland and now it looks like the test has gone global, with some UAE users noting the regular ‘like count’ is now absent on their feed. Priti Malik, from the Kris Fade Show, woke up to find her account had been altered and the team brought up the discussion, will this update affect how you use Instagram?

Accounts are being tested globally

“We’re continuing our test to learn from the global community’

Creators (read: influencers) might be worried, but Instagram hasn’t forgotten you

Instagram don’t want people to feel validated by the likes they get

The social network app, which has over 800 million users said the move will downplay the importance users place in receiving validation on their content, and therefore shifting focus to the content they create.

Another IG rep also commented, “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love,” according to TNW.

People in the region support the move

“Welcome back creativity”

While another suggested Instagram has ulterior motives for removing like counts

This is what the hidden likes feature looks like

The real feels

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