Whether You Love Or Hate Him - Salt Bae Is A Tourism Attraction

Salt Bae

Salt Bae, aka Nusret Gökçe, the salty chef and restauranteur in the Four Seasons Jumeirah makes headlines often – most recently with Franck Ribery for serving up an AED1,000 gold-coated tomahawk steak.

Ribery was criticised internationally for the indulgence, which led to him spewing a explicit rant on his social media, riddled with insults at people for his visit to Nusr-Et.

Gökçe as always, remains quiet on media matters, just working away on his restaurant (which is choc-full every night of the week).

Salt Bae has previously entertained the likes of HH Sheikh Mohamed bin Zayed Al Nayhan – Crown Prince of Abu Dhabi, Ruler of Dubai - HH Sheikh Mohammed bin Rashid Al Maktoum, the kings of both Jordan and Morocco, David Beckham, Lionel Messi and Amir Khan, to name a few.

He’s become a tourist attraction in his own right, with everyone flocking to the restaurant to get their meals salted by the famous Turkish chef.

Whether you love or loathe the internet-famous chef, he’s created a product that people want, and they want it in spades.

Celebrities even want pictures with the Turkish butcher

He has become a Dubai tourist attraction in his own right

What started as one video in 2017 has now exploded his celebrity - and people are lapping it up, two years later.

In a time where dozens of Dubai restaurants are closing down, changing hands or rebranding every month, Nusr-Et Dubai is thriving - thanks to its eccentric namesake.

Like a visit to the Burj Khalifa, The Dubai Mall and the Miracle Gardens, it's a staple of a Dubai visit for some; people seek out a visit to Salt Bae's famous Dubai restaurant to get a peek at the chef in action.

Whether you love or hate him, you have to respect the guy - (who has 18.8 million followers on Instagram) and that he knows how to work the internet, the media and celebrities.

Written By

Caitlyn Davey

Caitlyn is an Aussie journalist looking to change the world. In her spare time she loves playing sport, travelling and basically doing anything that means she doesn't have to sit still.