It’s got a Ferrari, it’s got the Dubai desert and OMG, it’s got THORRRR!
A huge ad has just appeared plastered on one of SZR’s most visible billboards to coincide with a one-minute ad for Bayut, a UAE real estate portal.
And it features none other than Hollywood heavyweight Chris Hemsworth, who played Thor in the popular movie. Chris joins the ranks of Gabriel Macht, Rowan Atkinson and Jennifer Anniston in the exclusive SZE billboard club.
The ad is pretty much unmissable
‘It’s so easy to fall in love with this place, and even easier to find a home here’
Featuring defining UAE features, like the rolling sands of the desert and the falcon, the UAE’s national bird, the tag line will resonate with a Dubai audience, as many expats are drawn to the country and the message cleverly cashes in on people’s love for the country, ‘It’s so easy to fall in love with this place, and even easier to find a home here’.
But also, Chris Hemsworth galloping on horseback in the desert… can you even?!