VICE Arabia Just Threw SERIOUS Shade At Anghami And The Twitter Reaction Is FIERCE
Spotify became available for download in the UAE this week and it’s the talk of the town.
The international music streaming service, which allows subscribers to download millions of tracks for free, is the world’s largest music streaming subscription service and its arrival in the UAE puts it in direct competition with homegrown music service Anghami, which until now has dominated the MENA market with a reported 60+ million users in the region.
Now, VICE Arabia has thrown SERIOUSSSSS shade at local music service through this tweet:
“Spotify launches in the Middle East tomorrow, finally we’re not under the mercy of the colour purple and we have the freedom to choose. Bye Anghami”
سبوتيفاي @SpotifyArabia تطلق خدمتها في الشرق الأوسط غدًا: أخيرا لم نعد تحت رحمة لون البنفسجي وصار عنا حرية الاختيار. باي @anghami!
— عربية VICE (@VICEArabia) November 13, 2018
And the reaction is seriously mixed: some reckon this is the best tweet ever, while others reckon this shows serious unprofessionalism from the publisher
‘Shame’
عيب
— Ahmed Alsubaie #RDR2 ???? (@Inc0mp3rtus) November 13, 2018
‘Silly tweet’
تغريدة تافهة
— عبدالله (@sen3bd) November 13, 2018
‘Okay it’s true Anghami is a bit annoying, but not like this captain’
صحيح ان انغامي مستفز جداً لكن مب كذا يا كبتن
— اسعد انسان في العالم (@sword_drago) November 14, 2018
‘What is this vulgar attitude they are both companies providing services, if you don’t like it don’t use it or else criticise in a decent way – I wish this came from an individual not from a company like VICE’
يلعن أم الوصاخة اللي كذا ياخي لازم الشركات العالمية توظف ناس مهنية بفروعهم بدول العالم وش هالهمجية اللي قاعدة تصير كلهم شركتين وقاعدين يقدمون خدمات ما أعجبتك إنتقدها بأسلوب أدبي ليته من شخص عادي لا من شركة مثل @VICE
— Jésus???? (@Eissav_) November 13, 2018
‘Tweet fail’
تغريدة غير موفقة
— Saleh S.Kathery????♟️ (@skathery1985) November 13, 2018
‘Wow, just to promote myself I have to put down other people – it’s bad, cheap and unprofessional marketing’
وااااو
علشان اعمل دعاية لنفسي أقوم أسفِّل في غيري
أسلوب سيئ و رخيص و غير احترافي للتسويق.— Mohammed Al Sairafi ???????????????? (@msirfi) November 14, 2018
’Professionalism = zero’
مهنية = صفر
— SYSOM Inc.™ サルマン (@SuperSysom) November 13, 2018
‘Are you ok with your Arabic counterparts using such low tactics? Doesn’t reflect well on your brand and the replies are very negative’
@Spotify @VICE are you ok with your Arabic counterparts using such low tactics? Doesn’t reflect well on your brand and the replies are very negative
— Maher (@CrimsonMaher) November 13, 2018
Some even hit back by throwing shade on VICE content
Start with creating proper Arabic content for the region and after that start talking about other local brands.
— Kriks ???? (@krikOrianm) November 14, 2018
It’s not all negative, some are delighted there’s another service to choose from
“Yaay, finally I’m not going to use Anghami any more’
خهقبتيختيمنسيمتيم حمااااااس اخيرا بسحب ع انغامي
— Simba???? (@ItsSimba98) November 13, 2018
And thought the tweet was brilliant
One of my favorite tweets ever!
— Ahmed Almustafa (@Ahmedroid) November 13, 2018
This is the subtle response from Anghami’s co-founder Elie Habib
???? The best action is massive success ???? #NothingElseMatters
— Elie Habib (@elie_h) November 14, 2018
Anghami is the MENA’s largest music streaming app
Founded in Lebanon in 2012, the service experienced rapid growth, it now boasts over 100 employees and is the preferred music streaming platform for over 60 million people in the Arab world.
Anghami offers a mix of Arabic and international music while Spotify focuses on international music with a reported 191 million users across 18 countries.
Time will tell whether Spotify will grab a chunk of the local music streaming market.