There Is A New Instant Coffee Available In Dubai That Could Taste Just As Good As Roast And Ground

What if we told you there’s coffee for sale in your local supermarket that’s better than the AED20 cup you buy every morning?

Lavazza, the famous Italian coffee company who blend coffee beans from around the world and the coffee of choice by many cafes around Dubai, now have an off the shelf brand called Prontissimo, that allows you to make instant coffee. 

I have a mild obsession with coffee, whether it’s a Nespresso machine at home, and delonghi machine in the office and many favourite cafes around Dubai. I’ve never quite found an instant coffee that I liked. 

Which is why I am intrigued to try a new brand called Prontissimo. The coffee is made from a prized blend of 100% Arabica brand and 10% mirco-ground roasted coffee. 

‘Important ritual’

“Modern life is fast-paced, especially in a cosmopolitan market like the UAE where residents are busy balancing work and life commitments. Coffee is an important ritual for many people in this part of the world and instant provides coffee lovers with the ability to grab a cup of coffee without interrupting their schedules,” 

Karim Merhi, Marketing Manager – Middle East & North Africa, Lavazza.

Lavazza are sampling Prontissimo in Malls throughout Dubai this month…

Keep an eye on their Facebook pageto see details.

Disclosure Lavazza Middle East is a client of Augustus, the publishers of Lovin Dubai