It takes courage to open a new restaurant in Dubai. There are over 9,000 of them, a lot higher per capita ration than most capital Cities. The investment and labor required to getting the doors open is no mean feat, not for the faint hearted. Getting people through the door is quiet a challenge too, and getting them to spend money is even harder.
Opening before the long hot summer months has been known to have castrophic and demoralizing effects on new restaurants and cafes, as the exitment of a shiny new space is killed off by lack of customers.
You might wonder where this is going. I’m going to bring in another reality, but not from the business side. Often people find it hard to know ‘where is good to go’, ‘where do you recommend for breakfast, for a pool day, for a night out, somewhere to chill’.
This week I came across a new cafe cum shop in Al Quoz, that is a treat once you end up there, so much so that it feels like you’ve discovered something, yet, I’m not so sure it will be ‘busy’, given the sheer volume of options we all have, and, for what ever reason, our ability to connect the dots between knowing a cool place to chill, and actually spending time their, chilling.