The Amazon/Souq acquisition took place back in 2017 but until now there has been no inkling Amazon was bringing its recognisable interface to the UAE market.
The $580 million takeover wasn’t noticeable to users in the region until the beginning of 2019, when sellers were alerted by Souq.com that the seller side was merging.
Souq.com is very much active, but Dubai residents are reporting changes
Omar Kassim tweeted a message which points to the websites finally merging
It begins pic.twitter.com/RUbYvGtRKj
— Omar Kassim (@okassim) February 27, 2019
‘Your new Amazon sellar account is ready’
Souq.com accounts are being slowly being migrated to Amazon accounts
— Zubair Rahman (@zubair_rahman92) February 27, 2019
Souq was founded in 2005 and became the largest e-Commerce platform in the Middle East
The acquisition cost Amazon $580 million and for two years, the recognisable blue logo continued to dominate Souq.com. But from recent updates, it looks like Amazon may soon complete a full takeover of the Souq.com site.
Waving goodbye to an old friend like