That Human Catapult Video That Went Viral Was Actually An Amazing Prank By Careem

Screenshot 2016 09 20 09 32 50

Two days ago Dubai work up to another video going viral, this time of a human catapult attempt from one rooftop to another. The stunt cut off as it looked to have gone wrong. Many debated whether it was real or fake, with most savvy observants claiming it was an ad, but by whom? Who was the brand behind it. 

Fast forward 24 hours and we saw the release of the new Careem logo.... 

... which most people liked.

A post shared by CareemUAE (@careemuae) on

Fast forward another 24 hours, and it emerged that Careem have pulled off the stunt. 

The stunt points to the fact that there is a #BetterWayToGetAround, it all makes sense now! Well done Careem.

Written By

Richard Fitzgerald

Rich is a media fiend who hasn't been seen without an iPhone in hand since 2007. With a passion for all things health and fitness, what he lacks in hair he more than makes up for in creativity. As the founder of Lovin Dubai, he's our fearless leader.