Careem Pakistan’s Newest Stunt Has Received Some Serious Backlash

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A recent campaign by Careem, the transportation company has landed them in big trouble.

The General Elections 2018 are just around the corner in Pakistan and Careem came out with a campaign in which the new promo codes were catered to each political party.

The campaign didn’t go as planned..

..it too realised it’s mistake but the damage had been done.

The campaign had taglines that were more inclined towards one political party, and biased towards another.

The campaigned angered the majority and so there was a lot of criticism.

Supporters of the accused parties were not impressed.

Customers even started a hashtag

Some were shaming Careem for it’s biased opinion

Others were pointing at the fine line between business and politics

“I am not convinced with your ambiguous apology”

Careem issued multiple apologies to its customers once it made sense of the misunderstanding and stated that it was politically neutral.

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