Dubai Is Opening Up To Passengers In Transit Through Dubai Airports

Dubai is not shy about its aim to reach 20 million visitors by 2020.

Right now 14.9 tourists visit Dubai annually, while approximately 46 million passengers transit through Dubai Airports each year, who do not visit the city.

On Tuesday, Dubai Airports announced its plan to open the city up to passengers in transit, if you’ve got more than four hours of airport time, you will be encouraged to leave the airport and visit the city, with a ‘dynamic itinerary’ created for you, depending on the amount of transit time you’ve got.

#Dubai Airports proposes “Microcosm of Dubai” as part of @Dubai10X Initiative overseen by Dubai Future Foundation… In #Dubai transit time will become tourism as passengers are encouraged to leave the airport to experience the city.@Dubai10X #Dubai10X @DubaiAirports pic.twitter.com/iqQL4oPB8C

— Dubai Media Office (@DXBMediaOffice) March 6, 2018

The average spend for each visitor in transit is AED9

While the average spend per tourist who visits Dubai is AED966.