Dubai Is Smashing Its Tourism Rates And It’s Good News For All Of Us
Dubai’s tourism is up 12% in 2017, in its latest report of year-on-year growth.
More than three million visitors visited Dubai, four times the numbers of last year – thanks to various initiatives by Dubai Tourism, as well as a 60% leap in overnight tourists from China.
Meanwhile Russian visitors are up 84%, likely in part to the easing of Russian visas.
The emirate also broke its record in 2016 – and continues to do so.
Dubai Tourism has been active in different markets, promoting the city to Europe, India, Africa and China in particular
With some clever campaigns:
Dubai Tourism Created Weather Reports For Counties Across Europe In A Marketing Stunt
Now Everyone Can Go On A Running Tour Of Dubai With Running Champ, Mo Farah
“As we continue to invest in raising consideration for Dubai as the destination of choice for global travellers, our focus at Dubai Tourism is equally on increasing Dubai’s accessibility and removing barriers to travel by working closely with partners and stakeholders in the public and private sectors on both a federal and emirate level. Ultimately our collective aim is to make it as easy and seamless as possible for any prospective tourist from our diversified base of source markets to visit and revisit Dubai.”
HE Helal Saeed Almarri, Director General, Dubai Tourism
