A Ridiculous Ad in H&M Stores Has Gone Too Far And People Are Furious
An in-store promotion at H&M UAE has some misleading promotional material on display and residents have conveyed their fury via social media.
The posters, on display in H&M stores, have a huge ‘250’ number below a ‘Now Redeem’ caption, which at a glance, would indicate you get a voucher, however it’s a reminder for shoppers to redeem their existing vouchers.
Resident, Annah Jacob shared an image of the signage, stating:
“Check out girl tells me this sign did NOT mean I got an AED250 voucher on my AED500 purchase today BUT that I got to redeem any voucher I received in the past during these days. HUH?? Who puts up a sign to remind people to use their voucher if they got one?
“Am I the only one left scratching my head?”
The promotion was already confusing
As it required shoppers to spend AED250 to be entitled to the voucher, THEN have to spend another AED250 to redeem the voucher’s AED250.
It sparked a conversation on Twitter
According to @hmuae – this sign means u can use a AED 250 voucher that you have on purchases over 500 for a limited time. Totally misleading https://t.co/tojlAvg04C
— ✍️ Rachel McArthur (@raychdigitalink) August 15, 2017
I’m still not getting it. Where did the voucher come from to begin with?? LOL.
— Annah Jacob (@AnnahJacob) August 15, 2017
This is a Dubai Economic Department complaint in the making. The wording is poor.
— Alex Malouf SCMP Chart.PR (@alex_malouf) August 15, 2017
This is rubbish. Which reminds me of the Souq billboard on SZR that says FREE* shipping.
— Zaira Lakhpatwala (@zaira) August 15, 2017
