Virgin Mobile Says ‘Hello UAE’ By Announcing They Will Be Entering The Market Soon
Today it was announced that a new mobile service provider, Virgin Mobile, would be coming to the UAE. Currently, there are only two mobile licenses in the UAE, those brands being DU and Etisalat. This hasn’t changed. Usually, a third mobile network means increased competition and a win for consumers. However, this is owned by the same parent company as Du, Emirates Integrated Telecommunications (EITC).
There will still be internal competition for the number of users between the two brands, so this is a positive sign and definitely a smart move by EITC. It remains to be seen how Etisalat will respond.
‘Hello UAE’ – The website has launched with a form, there are no social media profiles yet.
Sign up for beta access here.
Not a third license, but still healthy competition
EITC CEO Osman Sultan stressing Virgin Mobile is a brand: not an MVNO, not a 3rd operator, and not a new licence. pic.twitter.com/bJuhCvnsRK
— Brandy Scott (@HeyBrandyScott) January 31, 2017
“There will be healthy competition [between du and Virgin Mobile], giving greater choice to customers”
Osman Sultan. -EITC CEO
