LISTEN: Founder Of Wallace & Co. On The Importance Of Pivoting Your Business Plan During A Crisis
LISTEN: Founder Of Wallace & Co. On The Importance Of Pivoting Your Business Plan During A Crisis
On this week’s episode of Dubai Works, a business podcast for Smashi TV, we were joined by the success story, Dennie Wallace, who is also the Founder of Wallace & Co. the UAE’s first vertically integrated fragrance product design house.
Wallace & Co. are a British design-led home fragrance company in the UAE, providing best in class wellness aroma for individuals and households. More than just a fragrance company, Wallace & Co. create bespoke wellness products using only the highest quality materials for some of the world’s most iconic brands.
What was discussed during this week’s interview on Dubai Works with Dennie Wallace, from Wallace & Co:
- Pivoting from B2B business to a D2C business during COVID-19
- How the wellness industry is infiltrating the digital home
- Product development
- The art of branding
- Supply chain logistics in the Middle East
Dennie Wallace, from Wallace & Co. on their journey – from a bedroom on the Palm to a 4,000sq ft factory:
“Consumers are now looking at smaller niche brands to purchase and get goods from, rather than traditional fashion, high-street retailing that are more mass made.” – Dennie Wallace, Founder of Wallace & Co.
(10:15 onwards)
The importance of pivoting your business plan during a #crisis
LISTEN to full interview: https://t.co/bymhGx0Dbv#COVID19 #Startup pic.twitter.com/lJhReBN9mD
— Smashi (@smashitv_en) July 3, 2020
Check out Wallace & Co’s popular fragrance, Aladdin Lamp Black Amber, thas made with 100% natural ingredients and promises to fill your space with a pure wellness & luxurious aroma!
On Amazon for AED 150.00.
