LISTEN: Making Waves In The E-World This Dubai Entrepreneur Has Changed The Concept Of Gifting Entirely
With years of experience in the corporate world with management consulting and in-house strategy in his back pocket, Tilani swiftly moved on to starting his own company from scratch, and after a short stint as a venture capitalist, developed the idea of a startup studio with his partner Alper. Becoming one of the most sought-after entrepreneurs in the MENA region, Tilani is also an angel investor, a valued advisor and board member to multiple startups, speaker at events across the region and outside, and is often called upon to judge at prestigious startup competitions.
This interview with the start-up expert will give you extensive insight into the world of SMEs, adapting to COVID-19, joi Gifts – the concept and the latest features of the service and on how to go about new ventures in this region.
The entrepreneur further discusses:
- How their startup studio is equipped for remote working in 5 countries
- The opportunity for gifting in the Middle East and the idea behind Joi: 900,000 birthdays every day across the region, 18,000 new babies being born, 200,000 anniversaries being celebrated
- How social media influencers can work with joi and benefit from being on the platform
- How Enhance’s new venture www.tojjar.me will help local businesses across the region generate cash today and survive the crisis
“Is it COVID-19 proof? Will this survive given the current situation and assuming the situation extends for the next year or two… will it even flourish in this particular situation?”
The serial entrepreneur further elaborated on how ‘Enhance’ assesses each opportunity based on certain criteria such as network, resources, the size of the market, etc.
Plus, with the recent coronavirus pandemic developments, he shared how ensuring the opportunity is ‘COVID-19 proof’ has also made it into the assessment list.
“On joi you have flowers, cakes and other gourmet products, unique gifts and experiences, online gift cards and so on…”
Setting an example for many to aspire to, joi was the FIRST full-service e-platform for physical gifts in the MENA region.
Tilani created a platform that would give shoppers a better, more convenient experience as they would get shopping from a mall, at the EXACT same price. With a variety of categories and the best brands to choose from, their ‘Agents of joi’ deliver personalized, premium quality and innovative gifts, with the option of adding on a singing telegram, right to the recipient’s doorstep without you so much as having to move a finger.
Also with their upcoming new feature ‘joiCam’, senders and recipients of the gift can exchange video messages! How PERFECT is that in times like this when social-distancing has become the new norm?!