This Social Media Star Test Drove A Car In The Most Futuristic Way You Can Imagine

INFINITI are a company that likes a challenge. They recently put on a show at The Dubai Fountain that enthralled spectators. Now, they are adding their progressive approach to test drives. Using the same futuristic technology to measure brain activity that created the audio-visual performance, INFINITI are now inviting everyone to try this out for themselves with unique brainwave test drives of the INFINITI Q50 Red Sport 400.

YouTube star Bader Saleh gave it a shot

The Saudi comedian, well-known for his YouTube programme Eysh Elly (he’s had more than a million views for each fortnightly episode) that he launched in Arabic in 2011, had his brain activity measured while he test drove the INFINITI Q50 Red Sport 400. We’re talking aspects like stress, excitement, focus, relaxation and interest.

This brainwave test drive is now open to everyone…

For a unique test drive experience of the INFINITI Q50 Red Sport 400 and feel the thrill of the equivalent of 400 horses under the hood. Book your test drive with INFINITI here. You’ll be able to experience what went into the music track that was revealed and brought to life in a first-of-its-kind performance at The Dubai Fountain. The results will show you how engaged your brain is while driving.

INFINITI created and showcased a unique audio-visual performance at The Dubai Fountain using the brain data analytics of customers who have driven the new INFINITI Q50 Red Sport 400.

The results were highlighted as an audio visual display on The Dubai Fountain. This all came about as INFINITI invited people to do the first ever test drive while measuring their brain activity. As they were experiencing the power of the new Q50 Red Sport 400 while wearing the EMOTIV Insight Headset, INFINITI were able to capture and collect their pure mental activities unleashed by the driving, proving that the Q50 Red Sport 400 optimized excitement, focus, and engagement, verifying both a highly positive and highly enjoyable drive. 

#UnleashYourPotential at The Dubai Fountain

Here are some pictures to show you what an incredible activity it was