Ice-cream that tastes like victory… Intrigued? Yup, us too.
A limited-edition ice-cream flavour is available right now at City Centre Deira, created in collaboration with Jelly Belly Ice Cream, (so you KNOW it’s the good stuff) this actually comes packed with mood-elevating’, mood-boosting ingredients that promise to increase your serotonin and dopamine levels, also called the ‘feel-good hormones’.
Basically giving you moreeee of a reason to eat ice-cream. AMIRITE?!
A techno emotional cuisine expert created the flavour
*Erm, job goals!
With the help of research by Iñaki Alava, a techno emotional cuisine expert at the Basque Culinary Centre in Spain, a comprehensive list of ingredients positively impacting serotonin and dopamine levels in the human brain was created.
These ingredients from the commissioned research were further crafted by Vasco Valenca de Sousa, the mastermind chief behind the creation of Jelly Belly Ice Cream, who selected six ingredients and combined them to make the perfect ice cream to create the taste of victory.
The ‘victory’ flavour also includes banana, acai berry, blueberry, and dark chocolate in a coconut cream base. PLUS there’s a vegan option too!
This ice-cream EXCLUSIVE to City Centre Deira shoppers
It’s only available until August 3 and here’s how you can try it out:
You need to spend AED250 at the City Centre Deira during Dubai Summer Surprises.
For more information visit City Centre Deira