Global performance brand, Under Armour has just opened its new flagship store in Dubai Mall
The store opening will mean big things for fitness and training in the city, with exciting Under Armour campaigns for athletes set to launch, in a handy location.
The 700sqm store will showcase Under Armour's products for training, running, basketball, golf, studio, youth and footwear and looks brilliant.
Meaning you can stock up on EVERYTHING fitness and training related in one place.
Popular lines from Dwayne 'The Rock' Johnson will be available in-store
And a 3D replica of him if you want a selfie.
Bigger is ALWAYS better
Located within the world's biggest mall, the UA Brand House is now the flagship venue of the Middle East, meaning it will have activations, community engagement and the biggest range of Under Armour stock in the region.
It's a tech-head's dream with cool new gadgets and systems
Including LED screens as information points for the store, a wall-map with Dubai's coolest running tracks mapped out on it and loads more - to help you enhance your training and hit the road.
VP for emerging markets at Under Armour, Jason Archer says it's going to be a hub for Dubai's sporty crowds
"Athletes in Dubai now have the opportunity to experience the brand's passion for innovation and story-telling first-hand. The UA Brand House at the Dubai Mall will highlight our commitment to making all athletes better through performance and innovation, while providing consumers with an elevated shopping experience."
The store is located on the first floor of Dubai Mall near The Waterfall
It's open for business now, so head down there asap!
Here's some inspiration to get you started...
Sponsored By Under Armour
Featuring men's, women's and youth performance apparel, footwear and equipment, Under Armour’s new Brand House offers the latest innovations across a range of product categories. It is located on the 1st floor of The Dubai Mall, next to The Waterfall, and is open daily from 10am to 12pm.