A few months ago Jaguar performed a ‘world’s first’, by being the first brand to light up the Burj Khalifa for the launch of their new F-Pace SUV car. Last night, in an event that was hosted at Dubai Opera, Cartier, also performed the same stunt.
Cartier were simply celebrating the opening of Dubai Opera. They had a brand activation on the entrance, and then enthralled onlookers with a customer light-show on Burj Khalifa. On the night, legendary Spanish tenor, Jose Carreras performed a concert.